On Monday, NBC News released a new poll that asked respondents to weigh in with how they felt about some of our political leaders and issues.
Some observers – mostly at the Florida Politics website and some Disney-oriented blogs – noted that the Walt Disney Co. polled higher in NBC’s survey than Florida’s Republican Gov. Ron DeSantis.
NBC found that 33 percent of respondents held a “very” or “somewhat” positive view of Disney, while 28 percent said the same of DeSantis.
On the other hand. NBC’s survey revealed that 30 percent had a “very” or “somewhat” negative view of Disney, while 26 percent said that of DeSantis.
Some may hail this as Disney prevailing in the court of public opinion over DeSantis, who had battled the left-leaning entertainment giant over the Parental Rights in Education law, which prohibits school districts and classroom teachers from offering lessons on sexual orientation and gender identity in kindergarten through third grade.
But Breitbart News columnist John Nolte had a different take in a piece on Monday.
“The brand has been smashed to pieces,” Nolte wrote of the NBC survey.
“When you’re a once-universally beloved multinational corporation that is now barely polling better than a politician, what more is there to say…?”
In a Morning Consult poll from 2017, Nolte noted that Disney posted a plus-63 favorability rating. At the time, that made Disney America’s second “most loved” brand.
Nolte pointed out that 14 months ago, Disney was still 56 points above water in a poll by Public Opinion Strategies, which also conducted the poll released Monday.
“Oh, but what a difference a year makes,” noted Nolte.
Over the past year, Disney executives have not only been vocal about supporting the LGBTQ agenda, which also included arguing against, and vowing to repeal, the Parental Rights in Education law, but sharing how they infuse that into their content.
Disney, as noted above, is now plus 3.
“A fall from a +56 to just a +3 in one year. Those numbers are fine for a politician. They are death for a corporation,” Nolte wrote.
“And this is a national poll where Disney has close to 100 percent name recognition, and 31 percent don’t know DeSantis.”
Nolte also observed that Disney’s stock price has plunged from $156 a share a year ago to $107 today.
“No corporation, especially a corporation like Disney, wants to poll like a politician,” he said.