On his late-night show Tuesday, Jimmy Kimmel offered his take on a recent poll showing that seven of every 10 Americans dislike Vice President Kamala Harris.
It’s “obvious,” Kimmel said, that “racism” and “sexism” have driven her approval ratings into the toilet.
Yet the only thing that’s really obvious is that an unfunny, left-wing TV personality would blame supposed racism and sexism for the unpopularity of the vice president – who, as a presidential candidate, was polling around 3 percent in December 2019 when she opted to drop out of the Democratic primary.
But another thing has become obvious: That people are hungry for a non-woke alternative to the alleged “comedy” of Kimmel, Stephen Colbert, Seth Meyers, and Jimmy Fallon.
And they’re finding it on Fox News Channel.
According to the most recent ratings, Fox’s wise-cracking Greg Gutfeld drew on average nearly 2.1 million nightly viewers for the week of Nov. 1-7.
That was Gutfeld’s best week since his show first launched in April. But, more importantly, he drew on average about 22,000 more viewers each night than Colbert, about 630,000 more than Kimmel, and almost 700,000 more than Fallon.
And Gutfeld smashed more than just the alleged comedians on the corporate networks.
He also smoked the “news” programs on CNN and MSNBC.
Gutfeld drew more than 100,000 more nightly viewers than the left’s most popular host, Rachel Maddow or MSNBC, while doubling the audience of Chris Hayes, also of MSNBC, and tripling and quadrupling, respectively, CNN’s not-so-dynamic duo, Chris Cuomo and Don Lemon.
Gutfeld’s success is such that not even the liberal media can ignore it.
Last month, Variety grudgingly acknowledged that Fox News was “seeing strong returns for its experiment with Greg Gutfeld as host of a comedy-oriented 11 p.m. hour.”
“By any measure, ‘Gutfeld!’ has been a success for Fox News” since it debuted, Variety added.
Also in October, Salon.com published a piece that argued Gutfeld was riding a wave of popularity rooted in the realization that “right-wing comedy has become both a viable business strategy and a crucial element of conservative politics.”
Despite their popularity on the right, Gutfeld and his ilk have remained “largely invisible in both mainstream and scholarly discussions of media and humor,” Salon added. “In part, this has happened because social media algorithms don’t send users jokes likely to challenge or offend their political sensibilities.”
“Gutfeld succeeds today because he has virtually no competition from fellow conservatives in the late-night television comedy space,” Salon concluded.
“He thrives because the current media industry moment is built not for a big tent of all viewers, but for audiences who share specific demographic, psychographic and political traits” – better known as wokeism.
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