The Titleist golf ball company must feel pretty secure about its market share.
How else to explain it refuses to let golfers personalize balls with the increasingly popular slogan “Let’s Go Brandon,” but readily accepts anti-Trump and anti-conservative phrases?
The issue arose last week when conservative media consultant Caleb Hull tweeted that his effort to emblazon “Let’s Go Brandon” on his golf-ball order was rejected. Hull noted that just a month earlier he had been able to add the phrase.
“Let’s Go Brandon” became a euphemism for “F–k Joe Biden” after an NBC Sports reporter claimed in October that the crowd was chanting that instead of the vulgar version while interviewing victorious NASCAR driver Brandon Brown.
Others in conservative media tried and got the same outcome as Hull.
PJ media columnist Matt Margolis wrote that Titleist notified him that his order could not be processed in “its current form.” He was invited to change it.
The company also referred him to its “terms and conditions” to explain why he could not have “Let’s Go Brandon” balls.
The Acushnet Co., the corporate owner of the Titleist brand, told Margolis that it “reserves the right to reject orders for imprints on our products that may, in our sole discretion, be inconsistent with our company values or brand identity, including, but not limited to logos, designs and/or personalizations that are negative in nature, advocate violence or illegal activity, or are slurs, hateful, threatening, libelous, defamatory, vulgar, obscene or pornographic.”
Fox News conducted a similar experiment and got the same results as Margolis.
Yet the network noted that “certain political and vulgar messages that Fox News Digital tested on the website did not receive the same error.”
Those messages included “F Trump”, “ACAB” [All Cops Are Bastards], “Antifa”, “Kill Cops”, “Impeach Trump” and “Kill Trump.”
Yes, Titleist is right.
Thanks to Hull, Margolis, and Fox, golfers, and now the rest of the public, can clearly see its company values and its brand identity: Wokeism.
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