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How To Market Your Ecommerce Store: 6 Key Strategies To Boost Sales

E-commerce has become an increasingly popular way to sell products. According to a survey by e-commerce research firm Shopify, 73% of retailers either already sell their products or are planning to start selling them via an e-commerce website.

This rise in e-commerce has several implications for your business. It allows you to sell products to people who might not have access to them otherwise. It can also help you tap into a demographic that might not be your primary target audience.

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As a result, you should consider setting up an e-commerce store to sell your products to potential customers. In this article, you’ll learn about the different e-commerce strategies you can use to boost sales and grow your business.

What is E-commerce Marketing

E-commerce marketing is the art of making your products available to customers in a way that will generate more sales – and eventually, more revenue. Unlike traditional marketing methods like print ads or television commercials, e-commerce marketing focuses on driving traffic to your store so you can make a sale. This could mean offering discounts, bundling products together, or hosting campaigns like Black Friday sales.

Add A Facebook Store

If you want to boost sales, you can use Facebook to your advantage. Adding a Facebook store to your page is a smart strategy because it allows you to market directly to your target customer without paying money. Think about the people who like your page. They’re most likely to be interested in what you have to offer. You don’t want to spend all that money on ads or other marketing efforts when people come straight to you. By adding a Facebook store, you can promote your products and services for free.

The only downside is that not everyone will see the link in your ad or store unless they are already on Facebook. Plus, some people don’t even use social media at all! But that’s not necessarily a bad thing—you might be more trustworthy if people know they don’t have to log into social media to shop with you.

You could also optimize your Facebook store for mobile shoppers by ensuring it’s compatible with mobile devices and optimizing it for viewing on smaller screens. This way, potential customers browsing from their phones won’t have any trouble navigating through the store and buying what they want.

Upsell

Upselling is a simple strategy that suggests an additional product or service to an existing customer. For example, if you’re at a car dealership and you’ve just purchased a car, the salesperson might suggest purchasing auto insurance, rust protection, or other related products. In e-commerce, upsells are often limited to digital goods such as downloadable items or extra features. You could offer samples in customer orders for future products or items you plan on selling to generate buzz.

But it won’t be hard for you to integrate this strategy into your website. You can set up links on your website that allow customers to purchase related items or offers in one click. This will help you capture those sales that might have otherwise been lost and build customer loyalty in the process!

Effective Images 

One of the most effective ways to get people interested in your products is through images. Using the right photos has been shown to increase conversion rates by 80%.

The goal is to provide as much detail about your product as possible without having too much text on the page. This allows customers to visualize better what they’re buying and increases their likelihood of making a purchase.

An important thing to keep in mind is that an image isn’t just a picture. It can be a video or GIF that helps customers see how your product works. For instance, if you sell athletic shoes, try including an animated video that shows someone running in the shoes so customers can see how they perform.

Detailed Descriptions

One of the most important factors for selling products online is your product description. When shoppers visit your site, they need to know what you’re selling to make a purchase decision. A detailed description will help bring them in, and a strong CTA will make it easier for them to buy from you.

Integrate Instagram

One way to grow your e-commerce store is through social media. Social media platforms are an effective way to reach prospective customers and sell your products. One platform you should integrate into your social media marketing strategy is Instagram.

You can incorporate Instagram into your marketing by posting pictures of your products and advertising on the platform. You should post daily so that customers get used to looking for your posts each day. When you post pictures of your products, include hashtags that describe what they are or where they’re from so that customers can search for them more easily on Instagram. You can also advertise on Instagram. You can advertise on Instagram through a link post, targeted hashtag ads, or video ads with a high view count using sponsored posts.

Send Abandoned Cart Emails

One way to boost sales is to send abandoned cart emails. These emails are sent at the time that a customer abandons their shopping cart or leaves your store without purchasing anything. They act as a final push for customers who might have been about to make a purchase but didn’t.

In those emails, you can use a variety of different strategies. For instance, you could offer an incentive for customers to come back and complete their purchases. You could also provide them with additional information about products they might like or a chance to win something. For example, if people are ordering picnic ware or BBQ items, you can offer complimentary coolers branded with your log-on as a thank-you gift for completing the purchase. This can incentivize them to make the sale and allow you further marketing via branded items.

Email campaigns are an effective way to not only complete sales but also increase awareness of your products and services.

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