Facebook and Instagram parent company Meta is set to launch its Twitter competitor called ‘Threads’ on Thursday, just days after the micro-blogging platform faced blowback.
The tech giant was working on the launch for months already but reportedly accelerated its timeline for release due to recent Twitter struggles, which included new limits on viewing posts, according to Axios.
The Threads app will be the most formidable rival to Twitter since Tesla CEO Elon Musk assumed control of the company in October, according to Axios.
In the news: Government Watchdog Group Accuses Twitter Of Censoring Its Content To Protect Fauci, The NIH
Musk announced Saturday that there will temporarily be restrictions on the number of posts users can view per day on Twitter; verified accounts can view 6,000 posts each day, unverified accounts 600 posts per day and newly unverified accounts 300 posts per day.
Additionally, Twitter currently requires users to log in or register with the site to view content as of Wednesday, departing from the previous policy of allowing those without accounts to view content.
Twitter’s advertising revenue fell 59%, almost $90 million, during the five weeks from April 1 to the first week of May compared to the same period in 2022, according to an internal presentation from The New York Times.
Apple, Amazon, and Disney are among the biggest advertisers who have reduced spending at Twitter since last year, according to employees who spoke to the NYT.
We can’t do this without your help; visit our GiveSendGo page and donate any dollar amount; every penny helps.