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New Data Shows Each NFL Team’s Biggest Social Media Influencer 

New research has revealed the most influential players on each NFL team on social media. The study by sports betting site BookMakers analyzed the follower counts of NFL players to see which players had the most social media influence from each team in the league. 
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New research has revealed the most influential players on each NFL team on social media. The study by sports betting site BookMakers analyzed the follower counts of NFL players to see which players had the most social media influence from each team in the league. 

It found that overall, Odell Beckham Jr., wide receiver for the Baltimore Ravens, is not only the biggest social media influencer on the team but also the biggest in the league by far, with 17,213,456 Instagram followers recorded at the time of the study. He recently signed in April for the Ravens, gaining more than 80,000 followers since joining the Maryland-based team. 

Kansas City Chiefs quarterback Patrick Mahomes is the second biggest influencer in the league, and the biggest social media influencer on the Chiefs, with 5,632,074 Instagram followers recorded at the time of the study. He has spent his entire career at the Chiefs since entering the NFL draft in 2017. 

Russell Wilson also features, with the Broncos quarterback being the most prominent social media influencer on the team and the third biggest in the league currently, with 5,520,556 Instagram followers at the time of the study. In March 2022, the month he signed for the Broncos, Wilson gained more than 100,000 followers. 

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Another player to hold a lot of social media influence is the Bengals’ quarterback Joe Burrow, who has amassed 3,854,374 Instagram followers at the time of the study. He’s an example of another player who has spent their entire career at one team after being drafted by the Bengals in 2020. 

Rounding out the top five most influential players in the study is JuJu Smith-Schuster, with the Patriots wide receiver amassing a total of 3,452,521 Instagram followers. In March 2023, Smith-Schuster joined the Patriots on a lucrative $33 million contract. 

            NFL team  Most Influential         InstagramMost Influential
        Arizona Cardinals     DeAndre Hopkins     deandrehopkins     1,655,795 
        Atlanta Falcons     Cordarrelle Patterson     ceeflashpee     290,337 
        Baltimore Ravens     Odell Beckham Jr.     obj     17,213,456 
        Buffalo Bills     Von Miller     vonmiller     2,094,696 
        Carolina Panthers     Adam Thielen     athielen19     495,777 
        Chicago Bears     Justin Fields     justnfields     1,093,587 
        Cincinnati Bengals     Joe Burrow     joeyb_9     3,854,374 
        Cleveland Browns     DeShaun Watson     deshaunwatson     1,422,058 
        Dallas Cowboys     Dak Prescott     _4dak     2,256,128 
        Denver Broncos     Russell Wilson     dangerusswilson     5,520,556 
        Detroit Lions     Jared Goff     jaredgoff     340,883 
        Green Bay Packers     Aaron Rodgers     aaronrodgers12     2,109,946 
        Houston Texans     Jonathan Owens     jowens     292,709 
        Indianapolis Colts     Gardner Minshew     gardnerminshew5     544,529 
        Jacksonville Jaguars     Josh Allen     joshallenqb     1,068,104 
        Kansas City Chiefs     Patrick Mahomes     patrickmahomes     5,632,074 
        Las Vegas Raiders     Jimmy Garoppolo     jimmypolo10     1,471,761 
        Los Angeles Chargers     Justin Herbert     justinherbert     615,835 
        Los Angeles Rams     Aaron Donald     aarondonald99     1,285,196 
        Miami Dolphins     Tyreek Hill     cheetah     2,027,119 
        Minnesota Vikings     Justin Jefferson     jjettas2     1,493,671 
        New England Patriots     JuJu SmithSchuster     juju     3,452,521 
        New Orleans Saints     Tyrann Mathieu     mathieu_era     1,662,768 
        New York Giants     Saquon Barkley     saquon     2,559,211 
        New York Jets     Sauce Gardner     saucegardner     891,769 
        Philadelphia Eagles     Jalen Hurts     jalenhurts     1,435,382 
        Pittsburgh Steelers     TJ Watt     tjwatt90     1,035,282 
        San Francisco 49Ers     Christian McCaffrey     christianmccaffrey     1,844,962 
        Seattle Seahawks     DK Metcalf     dk14     1,880,769 
        Tampa Bay Buccaneers     Baker Mayfield     bakermayfield     1,567,881 
        Tennessee Titans     Derrick Henry     last_king_2     1,686,781 
        Washington Commanders     Chase Young     chaseyoung     837,502 

Commenting on the findings, a spokesperson for BookMakers said: “It’s interesting to see that for some teams, their most influential player on social media isn’t even the most successful player on the team, showing that achievements on the internet don’t always translate to on the field. Despite this, social media has paved the way for many ‘side hustles’ in the NFL, with many players taking brand deals through their strong social media followings.” 

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