Pro-Life Group Says Google Banned Its Ads In ‘Dramatic And Unprecedented Move’

Mary Margaret Olohan

The pro-life group Live Action claimed Tuesday that Google banned “all” Live Action ads, accusing the tech company of siding “squarely with extremist pro-abortion political ideology.”

“They aren’t hiding their bias anymore,” Live Action Founder and President Lila Rose said in a statement. “Google’s censorship baldly reveals that the corporation is in the pocket of the abortion industry.”

Live Action said in a press release Tuesday afternoon that Google had banned the promotion of “all” the organization’s ads, including its “Baby Olivia” ad as well as one about the Abortion Pill Reversal hotline, which is managed by a team of medical professionals, according to the pro-life group.

Google told the Daily Caller News Foundation Tuesday evening that it does not permit ads “with unproven medical claims” and that “medical experts have raised serious concerns about abortion reversal pills,” citing an advocacy post from the American College of Obstetricians and Gynecologists claiming abortion reversal pills are not backed up by science.

Live Action’s Baby Olivia ad did not violate Google’s policies and is “allowed to run as an ad,” a Google spokesperson told the DCNF, adding, “We have corrected the label that temporarily blocked its ability to be promoted.”

“Beyond protecting users from medical harm, our policies do not distinguish between promoting pro-choice and pro-life messages,” the spokesperson said. “Advertisers are allowed to offer either abortion or abortion-alternative services. When doing so, both must prominently disclose which type of service they offer so that users have full transparency and can make their own decisions.”

Rose said in a Tuesday afternoon statement that “by restricting scientific information related to abortion pill reversal and other life-saving options, while accepting paid ads promoting life-ending abortions, Google has chosen to operate by an outrageously dishonest and blatant double standard.”

“The consequence is devastating,” she continued, “more women and girls will be marketed abortions through Google platforms, without also being offered life-affirming options.”

Rose said that Google “disingenuously” cited “unreliable claims” as why they banned the promotion of the abortion pill reversal ad, adding in a tweet that Live Action’s abortion pill reversal ads had been previously approved by Google and had been running for over four months, “spending over $170,000 & directing 100s of moms to the abortion pill reversal hotline.”

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