Twitter is planning to make sweeping changes to its Twitter Blue subscription service, combining it with Twitter’s verification system and dramatically raising prices, The Verge reported Sunday.
Twitter Blue currently costs $4.99 per month and unlocks a variety of features, such as an edit button, but would cost $19.99 under the company’s new plan to combine the service with verification, The Verge reported, citing anonymous sources and internal communications within Twitter.
Verification is currently free, requiring a user to authenticate themselves and achieve a level of public presence to qualify, but users would need to subscribe to Twitter Blue within 90 days to maintain their verification should the plan go through.
“The whole verification process is being revamped right now,” Musk tweeted Sunday evening, in response to a user requesting help to get verified.
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Some verified users pushed back against the plan, with some suggesting that verified users were critical to Twitter’s success.
“Verified people are a major reason why many people are on twitter in the first place,” said David Hogg, a prominent gun control activist and school shooting survivor, in a Monday tweet. “If anything they should be paying us. Verified accounts bring people to twitter and help with ad revenue.”
“I suspect if this change goes through, it’ll just generally be harder for anyone to know what information is in any way reliable or vouched for by a real person or organization,” cosmologist and author Katie Mack tweeted Sunday. “More noise, less signal.”