In the world of SEO, nothing is static. The strategies that work today may not work tomorrow, and the trends that are popular one year may be obsolete the next. So, it’s important to stay on top of the latest changes and developments to keep your website ranking high.
This is even more important when choosing a digital marketing agency, such as Cozab, that stays on top of the latest SEO practices. In this blog post, we’ll take a look at some of the most important changes and trends that are predicted for SEO in 2022. By understanding what’s ahead, you can start preparing now to make sure your website is well positioned for success down the road. Stay tuned!
Quality of Content
One of the more interesting trends in 2022 is the fact that Google is making changes to how it indexes and ranks websites based on content. It has been said for quite some time now that content is king, however, in 2022, this is more important than ever.
What do these changes hope to accomplish? Well, many SEO companies try quick fixes that relate to technical SEO, and some even produce similar content to what already exists based on research that indicates those topics are trending. However, these changes are introducing the requirement for sites to create unique content, rather than jumping on a keyword bandwagon.
People Also Ask
Another very interesting trend that is emerging in 2022, and doesn’t seem to be going anywhere anytime soon, is the “people also ask” feature. Have you ever Googled for something specific, scrolled a bit, and saw a section named “People also ask” with related queries? Did you know that 48.4% of a randomly selected 2.5 million queries were made using “People also ask”?
This means that if you are practicing SEO, you need to ensure that the content you are creating also answers related questions, or commonly asked questions. The good news with this trend is that you can create a lot more content, based on many topic trees, and be found even if you didn’t create content for the initial search query.
Focus on User Intent
As you may have guessed with the abovementioned trends, a very important trend to keep an eye on, is the increased focus that search engines are giving to user intent. What is user intent? Well, quite simply, user intent is the intention the user has when searching for something. What does this trend mean? It essentially means that Google is focusing more on understanding the intent of the user, regardless of the type of query that has been made.
For example, if you were to search “price of bicycles near me”, the traditional thought would be that you are looking to buy a bicycle or ready to buy a bicycle. However, when you search for that, the location of places that sell bicycles pop up, so you might have just been wanting to know who sells bicycles in your area, even though you didn’t search “bicycle sellers near me”.
If you have been using the internet or social media for the last few years, you might have noticed an increase in the amount of visual content that is being created. This has not gone unnoticed by Google, which is why websites need to be aware that there is an increased focus on visual content. More specifically, sites are being rewarded for uploading unique, original visual content, rather than just stock images.
More than this, images and videos are eventually going to be shown to the user if that is the answer to their search query. This is already being seen with video content; if you search “how to build a pc”, the first few suggestions are YouTube videos. More importantly, some search queries will display a specific video that has been fast-forwarded to a specific time in the video that answers the query.
The final trend on this list, that anyone who is practicing SEO needs to be aware of, is the increased focus on high-quality backlinks. Yes, backlinks have indeed been around for a while now, but many SEO agencies have been getting by just pumping backlinks in blog content and guest posts.
However, in 2022, sites that make use of high-quality backlinks are going up the rankings faster than sites that are not. In other words, there is a more qualitative approach to backlinks now, compared to a quantitative approach.