TAMPA, Fla. – In a move poised to redefine its financial landscape, USF Athletics today announced the launch of Bulls Athletic Properties, a new independent division dedicated to optimizing the department’s multimedia rights and business strategy. This initiative marks a significant step towards long-term sustainability and aligns with the university’s ambitious growth plans, including the highly anticipated opening of its on-campus stadium in 2027.
Bulls Athletic Properties will centralize and lead critical revenue-generating functions, including ticketing, corporate partnerships, media rights, and marquee venue agreements.
This in-house approach aims to provide greater control and flexibility in a rapidly evolving college athletics environment. The division will also work in close coordination with USF’s athletics development and Name, Image, and Likeness (NIL) programs, fostering a more aligned and sustainable model for the entire athletic department.
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“Bulls Athletic Properties is a bold step in positioning USF Athletics for long-term success, especially in the rapidly evolving college athletics landscape,” stated Michael Kelly, USF’s outgoing Vice President for Athletics, alongside Jay Stroman, interim Vice President for Athletics. “By bringing our commercial operations in-house, we gain greater control, alignment, and the ability to innovate in ways that best serve our student-athletes, fans, and corporate partners. It is another example of how USF Athletics is building a ‘model athletic department for modern times.'”
To ensure a seamless and successful launch, USF Athletics has partnered with Elevate, a nationally recognized leader in sports and entertainment strategy. Elevate will provide expert guidance across staffing, organizational structure, and revenue operations, leveraging their extensive experience in the industry.
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Flavil Hampsten, president of property sales at Elevate, expressed enthusiasm for the partnership, noting, “The University of South Florida has always demonstrated bold leadership in athletics. With its tremendous market potential, elite academic standing, and a growing national brand, USF is well-positioned to redefine what’s possible in college sports. This partnership sets a new benchmark by blending the best of collegiate and professional athletics through an industry-leading properties division.”
The creation of Bulls Athletic Properties comes at a pivotal time for USF Athletics, as the university prepares for the unveiling of its state-of-the-art on-campus stadium in 2027.
This new division is expected to play a major role in maximizing the stadium’s potential, driving competitive excellence, enhancing fan engagement, and creating a lasting community impact.
Further strategic initiatives and partnerships stemming from Bulls Athletic Properties are anticipated to be announced in the coming months, laying the foundation for a new and prosperous chapter for USF Athletics.
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