One may have thought that it was bad enough that the Pentagon, pop culture, professional sports, corporate America, and the education realm was on the glide path to a woke future.

Wokeness In Your Mouth: M&Ms Strive To Be More “Inclusive” So “Everyone Feels They Belong”

One may have thought that it was bad enough that the Pentagon, pop culture, professional sports, corporate America, and the education realm was on the glide path to a woke future.

Now, so is candy.

The candymaker Mars has announced that it will make its multicolored M&Ms more “inclusive.” It’s part of a program Mars calls “Creating a World Where Everyone Feels They Belong.”

“At Mars, we believe that in the world we want tomorrow, society is inclusive. And, as one of our most iconic brands, M&M’S is announcing a new global commitment to create a world where everyone feels they belong,” the company said in a statement.

“This year the brand continues to evolve to reflect the more dynamic, progressive world that we live in.”

How so?

Its efforts “will include a more modern take on the looks of our beloved [animated] characters, as well as more nuanced personalities to underscore the importance of self-expression and power of community through storytelling.”

“Fans will also notice an added emphasis on the ampersand to more prominently demonstrate how the brand aims to bring people together. M&M’S branding will also reflect an updated tone of voice that is more inclusive, welcoming, and unifying, while remaining rooted in our signature jester wit and humor.”

As Breitbart reported, the female green character in TV commercials will trade in go-go boots for “more sensible gym shoes and will claim to enjoy ‘being a hypewoman for my friends.’”

The brown character, also female, gets a slogan: “Not bossy. Just the boss.” “In a tweet,” Breitbart noted, “Mars even hinted that the two female M&M’s are intimate.”

Breitbart continued: “Other changes include, orange M&M’s shoes will no longer be untied, and both red and yellow will now have laced shoes, not slip-ons.” The footwear changes tend to be more “representative of our consumer,” said Anton Vincent, president of Mars Wrigley North America, and are “a subtle cue, but it’s a cue people really pick up on.”

In commercials, the orange character “will also lose his anxious personality and will now be more confident and will ‘embrace his true self, worries and all’” while the “two female characters will be featured more often than the four male characters to add ‘a little bit more gender balance.’”

In its statement, the company added that it is “fostering an environment where our more than 130,000 Associates feel valued and respected, regardless of any visible or invisible differences.”

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4 Replies to “Wokeness In Your Mouth: M&Ms Strive To Be More “Inclusive” So “Everyone Feels They Belong””

  1. I don’t understand this wokeness for candy! M&M’s are (were) my favorite. I’ve watched my grandchildren eat M&M’s and they don’t give a flying “F” what color they are eating because they all taste the same! Makes me also wonder what type of consumer testing the company did before developing their new woke advertising campaign.

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