The inevitable reaction to the left’s willingness to politicize every aspect of American life was for conservatives to seek similar but alternative venues and choices.
So, you get movements like former President Donald Trump starting his own social media company, the Daily Wire launching its own line of razors and a lineup of children’s video programming, and Black Rifle Coffee, a java brand started by former U.S. Army soldiers that between 2017 and 2021 went from 50 employees to 550.
Last November, The New York Times, naturally blaming Trump, said America was most likely headed toward “a world where chief executives and the companies they lead are more and more often affiliated with one party or the other.”
Against that backdrop, in addition to other options, conservatives soon will have their own credit card.
The Washington Examiner reported on Tuesday that former Republican Senator Cory Gardner of Colorado and a few GOP operatives are “behind a new Visa credit card catering to conservative consumers with plans to funnel a portion of its profits to right-of-center causes.”
The card, which was expected to launch on Tuesday, is called Coign, which is pronounced “coin,” and the frontmen have the backing of wealthy, if for now anonymous, conservative donors.
On its website, the firm behind Coign openly describes it as “America’s first credit card for Conservatives.”
Also involved in Coign are Rob Collins and Chris Hansen, both of whom are former executive directors of the National Republican Senatorial Committee. Matt Lira, a one-time adviser to former President Donald Trump, also serves as a consultant to the card service’s leadership.
The Examiner reported that Coign is being offered without any membership fees and giving 1-percent cash back on all purchases. But, the website added, “this new Visa credit card intends to stand out in a competitive marketplace by contributing a percentage of its profits from merchant fees to conservative causes and organizations.”
The recipients will be chosen through a vote of Coign cardholders.
“Coign will let conservatives voice their priorities through charitable donations they get to pick, all while offering world-class customer service, consumer protections, and cashback on every transaction,” Collins said in a statement to the Examiner.
“Too many corporations are investing their customers’ money in political and social priorities that align with their executives, the media, and the Left’s agenda. For the first time, the Coign card will allow conservatives to ‘Spend Right’ no matter where they shop.”