Laurel Duggan
The Walt Disney Company plans to develop residential neighborhoods staffed by Disney cast members, and it is building the first one in Rancho Mirage, California, according to a company announcement.
“We are developing new and exciting ways to bring the magic of Disney to people wherever they are, expanding storytelling to storyliving,” the company announced Wednesday. “We can’t wait to welcome residents to these beautiful and unique Disney communities where they can live their lives to the fullest.”
The housing project, “Storyliving by Disney,” will offer club membership that grants access to wellness programming, live performances, cooking classes, charitable activities, and other experiences, according to the company announcement.
“For nearly 100 years, Disney has shared stories that have touched the hearts and minds of people all around the world,” said Josh D’Amaro, chairman, Disney Parks, Experiences and Products. “As we prepare to enter our second century, we are developing new and exciting ways to bring the magic of Disney to people wherever they are, expanding storytelling to storyliving. We can’t wait to welcome residents to these beautiful and unique Disney communities where they can live their lives to the fullest.”
The Rancho Mirage project will include a section for adults over 55, according to Disney’s announcement. The neighborhood will reportedly include estates, single-family homes, and condominiums, and the company says it is eyeing more locations throughout America to develop more neighborhoods.
The Rancho Mirage-based Cotino neighborhood plan includes a 24-acre “grand oasis” featuring sustainably-built “crystalline lagoons” and an exclusive waterfront clubhouse that offers year-round Disney programming, the announcement says.
“Disney Imagineers are exploring the richness of each local region to inspire the theme of Storyliving by Disney communities,” said Michael Hundgen, executive producer, Walt Disney Imagineering. “Distinctively designed indoor and outdoor spaces will offer residents new opportunities to explore, engage and create the next incredible chapter of their story.”
There will also be a professionally-managed beach park accessible to the public with a day pass, according to the announcement.
The project will also include a mixed-use district with shopping, dining, and entertainment, but the announcement did not include information about home prices or an expected opening date.
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