Former President Donald Trump on Tuesday suggested it was time to call off the dogs after conservatives launched one of the most successful boycott campaigns against liberal ideology in recent memory.
On his social media platform, Truth Social, Trump called for a mercy rule for Bud Light.
“The Bud Light ad was a mistake of epic proportions, and for that a very big price was paid, but Anheuser-Busch is not a Woke company, but I can give you plenty that are, am building a list, and might just release it for the World to see,” Trump wrote.
“Why not, the Radical Left does it viciously to well-run, Conservative companies – and people! Very nasty, but it’s the way they play the game!”
“On the other hand,” he continued, “Anheuser-Busch spends $700 Million a year with our GREAT Farmers, employ 65 thousand Americans, of which 1,500 are Veterans, and is a Founding Corporate Partner of Folds of Honor, which provides Scholarships for families of fallen Servicemen & Women. They’ve raised over $30,000,000 and given 44,000 Scholarships.”
“Anheuser-Busch is a Great American Brand that perhaps deserves a Second Chance? What do you think? Perhaps, instead, we should be going after those companies that are looking to DESTROY AMERICA!”
Trump becomes the biggest political figure to call for Bud Light’s redemption from the right.
In recent weeks, music legend Kid Rock and UFC leader Dana White have suggested it was time for conservatives to ease up on the formerly best-selling beer brand.
Some of Trump’s followers on Truth Social were not ready to be as forgiving, asking where Bud Light’s apology was.
“My company won’t be selling it in the coolers yet until a full apology has been accepted by the Americans that my Business caters to,” wrote a TS-user with the handle corn pop/porkchop. “My customers asked for the removal of the products they produced so we did that and my sales increased significantly with other products.”
Another user with the profile name DWACW Diamondhander added, “Bud Light is now the Drag Queen of beers, and that honor will never be taken away from the corporate kucks who thought it was a good idea. They should have stood with moral convictions instead of caving into the social communist woke agenda. #GoWokeGoBroke.”
Bud Light’s woes began last April when it released a can featuring the image of transgender activist Dylan Mulvaney.
Mulvaney, a biological man who identifies as a woman, was celebrating a year of “girlhood.” Mulvaney publicly embraced and celebrated the promotion.
Bud Light was the most popular beer in America then, driven to the top because it was the favorite of many conservatives.
Yet the reaction to Mulvaney’s Bud Light fandom was swift and strong.
Within three months, Bud Light’s sales plummeted 24%, and the brand fell out of the top 10 most popular brands in America. Five months passed before Anheuser-Busch’s stock rebounded to post a positive gain.
Three top executives of Bud Light’s marketing division either resigned or were fired by the end of 2023.
At one point, Brayden King, a management professor, outlined how successful the boycott was.
In a June interview with CNBC, King noted that among the 133 corporate boycotts he studied from 1990 to 2005, not a single one caused a drop in sales greater than 1%.
Because of the conservative backlash against Mulvaney, Bud Light’s sales plunged 18%.