If you’re running a WordPress site, you want to make sure that your SEO is as strong as possible. Luckily, there are several things you can do to optimize your site for search engines and boost your rankings.
In this column, we’ll take a look at some of the most important things you need to consider when it comes to WordPress and SEO. We’ll also share some tips on how to get the most out of your WordPress site. So, if you’re looking to improve your website’s ranking, read on!
Choose an SEO-Friendly Theme
One of the easiest things that you can do which can have a large impact on your search engine optimization ranking would be to choose an SEO-friendly theme. While it’s understandable that you might get overwhelmed by the number of choices, and perhaps you want to choose the most beautiful-looking theme, you need to keep SEO in mind.
The primary reason you should choose an SEO-friendly theme is that these themes don’t reduce your site speed. More importantly, the layout of these themes is simple and easy to understand, and they also incorporate various heading tag options.
Ensure Your Site Loads Quickly
As mentioned above one of the things you’ll need to do is to choose an SEO-friendly theme so your website speed is not reduced drastically. You might not be aware of this, but the speed at which your site loads is quite important to your SEO ranking.
The best way to go around this is to look for WordPress website maintenance services, because, as experts from Figment Agency suggest, for a time-reassured business owner it can be impossible to keep everything up to date.
Having a slow website means that you will have a high bounce rate since people will enter your site wait for it to load, and then leave when it doesn’t. As mentioned above, people will leave your website if it does not load; specifically, 60% of people within three seconds. Over and above this, your site speed is a ranking factor, so you should optimize your site to ensure everything runs smoothly.
Use a Clear Permalink Structure
Another tip that could help you to improve your website’s SCO ranking would be to make use of a clear permalink structure. if you are new to search engine optimization this term might be a bit unfamiliar. The best way to describe a permalink structure is if you were to take a look at the URL bar; the visible link is the URL structure.
The good news is that on word press changing your permanent link structure is quite simple, and the process is automatic. Some choices you may have include day and name, custom structure, month and name, plain, post name, and numeric. You should use the plain structure, as it is the easiest for Google’s crawl bots to read.
The next thing that you are going to want to do if you want to improve your SEO ranking for your WordPress website would be to use headings. By using headings, you are making it much easier for your readers to make sense of the content but more importantly, it also helps for search engine optimization.
this is because when bots crawl your website headings help the bots to understand how your content is structured, and more importantly, what it’s about. It’s also highly recommended that you use a sitemap, which as the name suggests, is a map of your website that makes it much easier for bots to navigate your site, and find all of the available links that can be crawled.
Link Both Externally and Internally
Finally, the last tip on this list would be to link both externally and internally. If you are new to search engine optimization, you might not be familiar with what these terms mean. If you were to link externally that means that you have your website link on another website. This is also known as a backlink and is incredibly important for gaining authority.
You should also try your best to link internally since this makes your website a lot stickier. In addition to this, by linking internally you can create topic clusters. Topic clusters are also very important for increasing the SEO ranking of your website since Google has taken on a more serious approach to user experience. Topic clusters signal that there is a lot of depth to your content, which is great for the user.
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