A Veterans Crafty Retirement


Toni Armstrong has had the roughly century-old treadle sewing machine ever since she was a teenager in Bossier Parish, Louisiana.

Although Armstrong, of Apollo Beach, hasn’t used the sewing machine – mounted on a veneer cherry wood table – in decades, she recently decided to have it refurbished.

Within a month, Alex Findlay, who runs Custom Wood Designs By Alex, had cleaned and refinished Armstrong’s treasured family heirloom, making it look almost new again.

Findlay started the furniture-building, refinishing and restoration business in Apollo Beach in 2017. At his home shop on Gran Kaymen Way, Findlay, 55, who retired from the U.S. Army Special Forces as a lieutenant colonel, has made a part-time living turning tarnished items into treasures.

For Findlay, the home business is basically a fun hobby that provides extra income for him and his wife, Jodi.

Custom Wood Designs owner Alex Findlay of Apollo Beach cuts a cedar wood plank in his woodworking shop in his home garage. The woodworker personally designs, builds and finishes all of his products. PAUL CATALA/PHOTO

During a recent workday in his garage-turned-workshop, Findlay put the finishing touches on a century-old cedar bed for a family in the Mira Bay community.

“I love doing this. I really do,” he says. “I love the challenge. What I really love is taking something in really bad shape and bringing it back to its former look and its original beauty.”

Over the past 35 years, Findlay, a Mount Prospect, Illinois, native, estimates that he’s completed about 30 projects. Some of his favorite projects have entailed restoring a 1920s-era Hoosier cabinet, refurbishing an antique radio from the 1930s, creating a baptismal font for Apollo Beach’s Calvary Lutheran Church and restoring a rare 1920s walnut Doten-Duncan desk.

“You couldn’t even tell what kind of wood it was made of when I started,” he says of the desk. “But when I finished, you could see it confirmed what the research showed – it was solid walnut.”

Another of Findlay’s customers is Sean Rice, owner of Apollo Beach’s Salty Shamrock Irish Pub. Rice said he learned of Findlay’s woodworking skills through conversations at the restaurant.

A 1920s-era Hoosier cabinet is one of woodworker Alex Findlay’s refurbishing and refinishing jobs. The cabinet belonged to an Apollo Beach couple who recently moved to Carrollwood and Findlay said he worked on the oak cabinet from July to August. ALEX FINDLAY/PHOTO

Rice hired Findlay to redo a room at his home in a “barn style” and is currently having him craft cedar wood bases for the restaurant’s serving dishes.

“He’s excellent and very dedicated. He takes his time and if you’re not satisfied with something, he’ll correct it,” says Rice, who opened the Salty Shamrock over three years ago. “He also keeps you posted on progress and is very professional.”

Growing up in Hoffman Estates, Illinois, he says he and his late father, Wray, kept busy in their home refinishing furniture and customizing wood furnishings. He has also done work for his mother, Kathryn, and sister, Susan Owens, both of whom live out of state.

“We kind of all did stuff, finished my grandmother’s stuff, restored furniture – it’s always been a passion of mine,” he says. “After the military, we settled (in Apollo Beach), and I could create a workshop and pick up odd jobs for friends and for us.”

Findlay’s prices generally range from about $300 to $400 for a small table up to $2,000 to $3,000 for larger projects. While the financial payoff is rewarding, he says his woodworking and wood crafting isn’t entirely about money.

Alex Findlay of Apollo Beach’s Custom Wood Designs by Alex holds a cast-iron skillet supported by a cedar wood carrier. The woodworker created the carriers to be used by servers at Apollo Beach’s Salty Shamrock Irish Pub. PAUL CATALA/PHOTO

“It’s too much fun and it can be very satisfying to take something that someone has a long history with, something special for them, and bringing it back to its natural beauty,” he says.

For information, see www.customwooddesignsbyalex.com or email alexfindlay750@gmail.com


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