Who is running the U.S. Army’s PR operation? Seriously.
Once again, as Russian troops menace Ukraine on one side of the world, and Chinese fighter jets torment Taiwan on the other, what was once considered the most formidable fighting force in the world is quoting half-baked slogans from pop singers and promoting the martial prowess of women soldiers.
The Army’s latest snafu involved a tweet issued on the Army’s official Twitter account on Saturday evening.
“Being brave means knowing that when you fail, you don’t fail forever,” said the tweet, quoting pop singer Lana Del Rey. A photo accompanying the tweet showed a determined-looking female soldier with braided blond hair crawling through sand beneath barbed wire.
Conservative Twitter users immediately noted the absurdity of the social media message.
“Please God, don’t let China see this tweet,” said journalist Ryan James Gidursky.
“Our Army is doomed if a Lana Del Rey lyric is supposed to bring in recruits,” added Seattle talk-radio host Jason Rantz.
“George Patton then, Lana Del Rey now. We’re going to get our ass kicked,” chipped in Buzz Patterson, a retired U.S. Air Force combat pilot and now author.
“We’re gonna lose a major war,” said commentator Jesse Kelly.
“You couldn’t think of ANYone else to quote,” noted journalist Allie Beth Stuckey.
“China inspires its soldiers with Sun Tzu. America looks to millennial singer Lana Del Ray, who inspires bravery & tenacity with songs such as ‘Video Games’ and ‘Queen of the Gas Station,’” tweeted Bryan Dean Wright, a former CIA officer.
This is just another embarrassment for the Army on the social media stage.
Just last week, a video circulated on Tik Tok of 11 women soldiers in their black physical training uniforms doing a dance routine to the Beyonce song “Freakum Dress.”
Some dismissed criticism of the video, saying it was light-hearted fun. But many were concerned, again, with the image the Army projects to the world – especially since it was done on a platform owned by the Chinese government, and which the federal government banned for use in 2019 because it was a cyber security threat.
Then recall last May, when the Army released a series of recruiting commercials through a campaign dubbed “The Calling.”
As The Free Press reported, one of the animated spots was widely mocked because it featured Cpl. Emma Malonelord, a California woman whose parents were lesbians and who shared her tale of a childhood that included marching in gay pride parades to “defend freedom.”
The Army eventually closed social media comments to the ad because of the derision.
At the same time, someone paired that commercial with a Russian army recruiting video that showed brawny men doing push-ups shirtless, loading automatic weapons and sniper rifles, and parachuting from an airplane.
At the time, Republican Sen. Ted Cruz of Texas expressed the concerns of many:
“Holy crap,” Cruz tweeted. “Perhaps a woke, emasculated military is not the best idea.”
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